Fanatics Sportsbook & Casino

Project 1: Fanatics Casino - Product Launch

Overview

Online sportsbook and casinos have long been in market in Europe and beyond, and have yet to make their mark in the U.S. In early 2023, I was hired onto Fanatics Holdings, Inc. to help lead the design of their first attempt at an online casino. I was also tasked to lead the art direction for the logo of Fanatics's first online game, Fanatics Blackjack. The first iteration of the product has since been launched in its first state, West Virginia in November 2023. We plan to continue iterating on this brand new product to make it the best in the market. Here's a first look at the MVP of Fanatics Casino and the work I have completed with Fanatics thus far.

Easy way-finding of the game catalog
Quick and easy game launch experience
Game catalog differentiation

User Needs

I am able to find legacy and new games that I am able to enjoy quickly and efficiently through search, the casino lobby, and various different categories.

User Goals

Maney Orm (Myself) - Lead Product Designer
Daniel Friedwald - Principal Product Manager
Jason Hays - Sr. Product Manager
Vlad Nemes - Sr. Director of Engineering
Jaime Meek - Director of Engineering, Casino
Jason Krol - Sr. Software Engineering Manager
Rich Criado - VP, Casino
Sam Downey - VP, Casino

iOS & Android, & Backend Engineers:
Rodney Biresch, Raphael Defranco, Hannah Echo, Frank Harper, CJ Leaird, Mehmed Muharemovic, Zubair Asgar
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The Team

Lead the overall design vision/system for Fanatics Casino, with the goal being the product itself, fitting and feeling cohesive with the Fanatics Holdings Inc., design ecosystem, bringing the product to market with the highest quality compared to competitors.

My Role

March 2022 - November 2023 Launch, West Virginia

Timeline

Initial User Flow

Initial System Components

Fanatics Casino recently launched in its first state, West Virginia in November 2023. More states will come in the near future. With the insights gained from the first state we plan to use that data to iterate and continually improve the experience for our customers. The process of creating this has been extremely rewarding, with it being one of my bigger product lead/launches in my career thus far. I am super proud of the product and the team behind it.

Future of Fanatics Casino

Project 2: Fanatics Blackjack Branding

The first Fanatics Inc., branded game, I have had the honor to art direct the logo, in partnership with the incredible, Tyler Sinnott (Senior Graphic Designer).

Business Objectives

To entice the customer with playing the first Fanatics Inc., branded table game on the market.

August 2023 - November 2023 Launch

Timeline

Official Logo

Look & Feel